The INFORMATION   DESIGN STUDIO of Geoffrey Ross

PRINCIPIUM:  the founding principal, the foundation upon which an organization is built; the "raison d'etre."  

The Principium is the essential or core message of any organization.  Marketing Communications voice that message; they extend and enhance that message, creating a bridge between the Mission Statement of, and the products or services provided by, the organization.

Our mission is to help clients, whether they are small or large businesses, non-profit organizations, or public benefit institutions to express their mission, and to translate that core message into targeted and effective communications that build brand awareness, cultivate consumers, and drive traffic to the client.

Marketing Communications take many forms, from ingenious logos to creative advertising copy to hard selling direct mail literature.  Most of these are at their heart a "Wayfinding" system - even if it is only to help the consumer find his or her way to the client's cash register.  Generating business is the name of the game in our economy - in the global economy. 

Creative communication is important, but only part of the whole, integrated process.  It is not just What you say, but also How you say it, Where you say it, and even Why you say it, and in many cases, What Makes You Better than the competition.

Ultimately, organizational success depends on how well that core message is communicated to the target audience.

We are highly entrepreneurial, and understand the complex needs of small business and growth stage concerns.  Our professional services are tailored to the real needs of the client, on a per hour or per project basis.

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STRATEGIC SERVICES

BRANDING

logos

sevice marks

trade names

PACKAGING

sales brochures

catalogs

data sheets

MARKETING

advertising copy/layouts

promotional copy

direct sales materials

SUPPORT

instruction manuals

technical materials

special announcements

PRESENTATIONS

PRESS RELEASES

WE OFFER

graphic design

editorial content

photography

illustration

production supervision